When growing a team that represent unique business units it can be challenging to not duplicate efforts. At hyper-growth organizations, scale is crucial for success. We've implemented a peer review process with our eLearning content - not only for quality control, but also to keep a pulse on what content is scalable. This helps us break up content intro a scaled introduction that each GTM team can leverage, followed by role-specific nuance as needed. Regarding the quality side, we focus on brevity, clarity, engagement, and style/formatting. Below are the elements that I ask the team to provide feedback on to ensure we all have the same idea of what good looks like!
Course information is concise and easy to understand.
Short breaks are included throughout the course.
Individual course completion time is kept under 30 minutes (including time to watch videos, listen to audio, etc.)
Course is organized in teach / show / do structure.
Course objectives are clearly defined and stated. (Objectives include vocabulary from Blooms taxonomy)
Action items and key takeaways are clearly stated.
Sections relate back to one of the stated objectives.
WIIFM is clearly defined throughout the course.
Sign-off (resources, quick recap)
Course includes a variety of media elements (video, audio, docs, etc.)
Knowledge checks or challenges are included in each section.
Course is designed with all learning styles in mind (kinesthetic, auditory, visual)
Activities relate to return on effort
Other target audiences that could consume the content are considered (upstream/downstream partners on GTM teams)
Scaled content is separated into an associated micro-learning that can be shared with cross-functional enablement team members
Style / Format
Course is aligned with company branding.
Text formatting is consistent throughout the course (heading/body font sizes, underlines, bold).
Colored text is kept at a minimum.
External resources are hyperlinked (no URLs in the course)