Community Spotlights!

Updated: May 31, 2020

Part of my vision for Enablement Enthusiast is to shine a light on our community and the diverse paths we've taken to our current roles in enablement. Expect a series of posts that answer the same six questions:

  • How do you define enablement?

  • Describe your current role (or your desired role if currently pursuing new opportunities).

  • Briefly walk through your journey to get where you are today.

  • What’s your proudest accomplishment?

  • What’s your advice to someone getting started in enablement?

  • What are you doing to develop yourself?

If you're interested in contributing your story, please reach out to directly! Here's a sample using my personal responses.


Whitney Sieck, CPTD

Director of Revenue Enablement, Greenhouse Software


How do you define enablement?

Enablement is an investment to maximizing human potential through the employee journey. By investing in the go-to-market (GTM) teams, there’s a direct correlation on improving customer experience and bottom line. This can come in many forms depending on the needs of the business. Most common strategic initiatives include onboarding, ongoing training for career development, methodology, playbook creation, coaching, content and knowledge management and identifying opportunities to optimize the tech stack to streamline efficiencies.


All of that to say, when my sweet southern grandmother asks me what my job is - I tell her that I help others to be successful.


Describe your current role.

In two words: cross-functional collaborator! My current role is head of Revenue Enablement at Greenhouse Software, where we are on a mission to help every company become great at hiring. I sit on both the Sales & Customer Success/Support leadership teams and my role is to help bridge the gap between cross-functional departments. My Enablement team is set up to act as internal consultants to the business units they support. We measure our success on enhancing employee lifetime value and share progress and results with our internal stakeholders in our own version of Quarterly Business Reviews (QBRs).


Briefly walk through your journey to get where you are today.

See my “About” page!


What’s your proudest accomplishment?

While I could easily share specific initiatives that yielded positive business results, (and I will! - in my future blog on “Creating Impact Stories”!) I believe in investing in people and how that can have a multiplier effect across the business. With that context, my proudest accomplishment is building a team of superstars to help me start a function from scratch. When I hire, I look for someone who has an incredible balance between an entrepreneurial mindset and philanthropic spirit that help them to create comprehensive programs that their internal customers not only adopt, but enjoy! Hiring the right people helps scale the function’s impact, helps clarify the teams value and makes coming to work fun!


What’s your advice to someone getting started in enablement?

My advice to someone just getting started is no different than my advice to someone who has been in the field for an extended period: to be authentically curious! Learn from your community - and if you’re reading this, it’s likely you’re taking that first step! When in the job, take time to understand and scope challenges before jumping right into solutions.


What are you doing to develop yourself?

This passion project, Enablement Enthusiast, is a big focus for my personal development right now - creating an avenue to enable those in the enablement field and shine a light on the awesome things our community is learning! I’m enjoying understanding the needs of my industry peers, thinking critically about my aligned experience, and finding creative ways to share that information with you all.


Thanks for joining me on this journey! To keep up, subscribe and follow me on Instagram (@enablemententhusiast).


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